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New Full Assistance Program Launched in Rosarito for Visitors and Retirees

Serena Senior Care held their first annual Serena Senior Fair, Health and Home Expo at the historic Rosarito Beach Hotel on July 26th, 2008, where they launched the Serena Full Assistance Card.

The Serena Full Assistance Card is a support system for visitors and retirees living in the coastal region between Tijuana and Ensenada, It provides bilingual assistance by telephone through a toll free number both in Mexico and in the U.S., 24 hours a day all year round, to help its members resolve emergencies or those daily challenges of life. The support is focused on Health and Property Care.

The medical assistance component of the Assistance Card starts with establishing a local medical record with a certified physician that includes basic blood tests and an interview with a doctor. Having a medical record in Mexico could be a lifesaver in case of emergency, as dispatchers can provide timely information to paramedics or ambulance operators. Medical records will be available online through secure access, which would be extremely helpful for designated loved ones that can make decisions for card members and facilitate making any arrangements or dealing with authorities.

Additionally the program includes substantial savings and special packages with the best doctors, hospitals and clinics in the region, including the state-of-the-art facilities of Angeles Hospital in Tijuana or the convenience of service at Bonanova Hospital in Rosarito. Physicians in the network include Geriatricians, Cardiologist, Urologist, Orthopedics
and Traumatology.

The Fair as well as the Full Assistance Card was developed by Serena Senior Care, an In-Home Assisted Living and Property Care corporation established in Rosarito. The offices are located in Arco Plaza, next to the Arch Exit on the Tijuana-Ensenada toll road and can be reached at (661) 612 9090, or More information on the Fair may be found on

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