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Tourism in Mexico Forges Ahead Despite World's Ecomonic Outlook

More than 500 million dollars will be invested in the Pacific Coast in
the creation of a new beach resort.

Miami, Fl; February 24th, 2009— In today's complicated economic
scenario Mexico is moving forward with a new resort development to
attract tourism to its Pacific Coast. Construction began this week for
Mexico's newest resort town, expected to be the biggest project of its
kind in the last 25 years.

Twice the size of Cancún, located in Escuinapa, 65 miles South of
Mazatlán, the resort town aims to be one of the best destinations in
Mexico and around the world, featuring top notch infrastructure
including highways, hotels, golf courses and marinas.

Although it has yet to be named, the master planned resort has a
strong environmental commitment to maintain the ecological balance in
the area within its more than 5,800 acres made up of 155 species of
birds such as the ibis and tiger eagle as well as four types of
mangroves. The area also has impressive archeological sites, relaxing
fishing villages and is surrounded by charming islands.

Tourism is one of the most important industries in Mexico; in fact
revenue generated by tourists reached $13.2 billion in 2008. The
creation of this project alone is expected to create 150,000 jobs and
attract more than 3 million national and international tourists each
year with an estimated population of 500,000 by 2025.

Mexico has seen the benefits of the "substitution effect" in which,
due to the persisting economic scenario, these destinations within
Mexico are an "added value" to Americans who are trading their long
distance vacations for places near the U.S. In 2008, Mexico welcomed
22.6 million international visitors. That's a 5.9 percent increase
from the previous year, of which, 18 million were Americans.

Airlines are responding to this demand and are adding new flights to
Mexico that are making it easier than ever to reach destinations all
over the country. Recent launches such as Aeromexico's San Francisco –
Mexico City flight, Denver – Mexico City, Los Angeles – Culiacan, Los
Angeles- Oaxaca, Albuquerque - Chihuahua and the upcoming Atlanta –
Cancún route. Jet Blue also launched routes from Tampa and Washington
to Cancún and will add new services from Fort Lauderdale to Cancún in

The connectivity is just one of the reasons Americans are heading
south, along Mexico's culture, infrastructure and diversity. With a
strong dollar and excellent exchange rates, traveling to Mexico is
more affordable than ever.

About the Mexico Tourism Board

The Mexico Tourism Board (MTB) brings together the resources of federal and
state governments, municipalities and private companies to promote Mexico's
tourism attractions and destinations internationally. Created in 1999, the
MTB is Mexico's tourism promotion agency, and its participants include
members of both the private and public sectors. The MTB has offices
throughout North America, Europe, Japan and Latin America.
For more information on destinations and online trip bookings please go to

FOR PRESS ONLY: For additional ideas, help with a story or general travel
and tourism information about Mexico, please contact the MTB's U.S. Press
Room directly at 1-800-929-4555, by e-mail at HYPERLINK
\ or visit our press Web site at

Become a Mexico Specialist! Visit HYPERLINK ""
\ for more details.

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