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Monday, June 29, 2009

Editor’s Angle - Let’s Talk!

Editor’s Angle - Let’s Talk!

It’s an honor to finally meet all of you, our loyal readers.
John and Rachel Pack, the publishers, appointed me as the Editor several months ago. I’ve now had the privilege of working with the writers for over eight months. And, as you may have noticed, a lot has changed.
My goal is to continue with the policies developed by these two entrepreneurs, while striving to raise the guide’s standards, reputation and visibility even further. To do this, I already work with the journalists to ensure quality and consistency of articles submitted, encourage them to think outside the box, and actively pursue interesting topics.

Now, it is time to start working with you!
There’s an old axiom in the publishing business that says something like: When it comes to reader interest, one letter is a response, two letters are feedback and three are “jackpot!”

I take this literally—when we get more than one response or inquiry about a subject, I know it’s something that we must pursue. Let me give you a great example: The May edition was supposed to be “Yard and Gardening”; but, we received so many letters regarding the “so-called” safety issue in Mexico that, at the last moment, we sent a journalist out to get the “real” scoop.

The “three are a jackpot” principle applies in more ways than one. As the new editor, I would like to take this opportunity to ask what you like about the changes and additions we have made recently, what you don’t like, and what YOU would like to read more about in future editions.

Reader Submissions: Do you like reading “true” Mexico Blunders? How about the “Tidbits”?

Cover Stories: Starting last month, we added more FEATURE stories and fewer “local/city” articles. Should we be getting in “deeper” with longer articles or should they contain more/fewer photos? What subjects would you like to read about?

Around Town: Do you like the “Around Town” articles in each city? Would you like to see more or less of them?

Well, I could go on and on, but you’re getting the point. We truly want your feedback. This is YOUR guide to the Good Life in Northwest Mexico. So, tell us what YOU want!

We are interested in hearing from you, what you think of Mexico Living, and the topics you’d like for us to cover. Send your suggestions and comments to editor@mexicoliving.info, and we’ll get to work on them before we even read “three for the jackpot!”