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Wednesday, May 25, 2011

NEWS - Promoting Baja in Vegas

PROMOTE BAJA CALIFORNIA IN LAS VEGAS, NEVADA

· Make tourism and SECTURE servers working trip to Las Vegas, Nevada
· Intensive agenda of media interviews and agreements with the Association of Baja California in Las Vegas

LAS VEGAS, NEVADA .- Thursday May 5, 2011 .- An intense work tour to promote various destinations in Baja California was conducted by the city of Las Vegas, Nevada, attended by tourism servers, including representatives of Medical and health tourism as well as the State Tourism Secretariat (SECTURE), in close coordination with the Consulate of Mexico in the locality.

First developed a meeting between Secretary of State Tourism Juan Tintos Funcke, with the Consul of Mexico, Mariano Lemus Gas, and subsequently initiate a series of interviews with various media both Hispanics and Anglos, among which were the weekly El Tiempo, Las Americas and El Mundo, and the television KLAS Channel 8 KSNV CBS and NBC Channel 3.

Baja California delegation also went to the booths and ESPN Radio 101.9 "The Good" and the studios of Channel 15, Univision Las Vegas, where interviews were developed to promote attractions and upcoming events to be held in Baja California, in different destinations such as Tijuana, Playas de Rosarito, Ensenada, Tecate, Mexicali, San Felipe, San Quintin, and the towns of Bahia de Los Angeles and south of the state.

The owner of the SECTURE explained that one of the issues that was positioned in these interviews was related to the excellent offer on medical tourism and health to the entity, so this tour was used to present and distribute the first copies of the Board (bilingual) Medical Services and Tourism of Baja California.

It was also announced during this work tour the recent formation of the Committee of Image and Perception of Baja California, servers involving tourism, Americans living in the state, authorities of the United States Consulate General in Tijuana and the very SECTURE, which drew special attention in the media, particularly the representatives of the American television networks.

Moreover, the tourism sector delegation met with the Association of Baja California, Las Vegas, who heads the graduate Lourdes Chavez, who have presented some of the progress recorded major projects for the promotion of tourism in Baja California and who also agreed to strengthen communication in order to perform various activities aimed at strengthening the promotion of this entity in Las Vegas.

The owner of the SECTURE indicated that this work tour in Las Vegas is one of the strategies that have been carried out on instructions from the State Governor José Guadalupe Osuna Millán, in coordination with the state tourism industry, aimed primarily at Spanish tourism.

In the afternoon, the state official participated in the opening of the restaurant "Hotel California", whose cuisine is based on the cuisine of Baja California, Baja California by renowned Chef Martín San Román.This restaurant opened its doors as of today in the exclusive Summerlin area of ​​Las Vegas and will be a place that will support the distribution of promotional material in our state.

Finally, the Secretary of Tourism announced that the Baja California delegation consisted of representatives of the tourism sector of Mexicali, San Felipe, and Playas de Rosarito, and Medical Tourism Cluster Health and Mexicali. He also reported that before the end of this month will be conducting a promotional tour through Los Angeles, California, to publicize the offer of different destinations for long weekend of Memorial Day.