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Monday, August 1, 2011

MINISTRY OF TOURISM, GLORIA GUEVARA, BC ON TOUR PROMOTING BY ANGELS

TIJUANA .- Saturday August 6, 2011 .- The Secretary of Tourism of the Federal Government, Gloria Guevara Manzo, made ​​a working trip in Los Angeles, California, for the purpose of promoting the influx of tourists to different destinations in Mexico, including Baja California.
As part of this promotional tour, the Federal Ministry of Tourism together with the Secretary of Tourism of Baja California, Juan Tintos Funcke developed an intense work schedule and attended meetings and interviews with prominent U.S. media, both Anglo and Hispanic as well as with representatives of news agencies. Thus, held a meeting with the Editorial Board of the prestigious Los Angeles Times and later held interviews with TV networks Univision, Telemundo and Azteca America, and the agency Notimex.

In the same city, the head of the Ministry of Tourism of the Federal Government led a presentation to more than 300 travel agents, tour operators, businessmen and opinion leaders, in which he emphasized the progress that is in the field of tourism in our country and the importance of the relationship with the U.S. market, in this case in Southern California, supported with statistics, projects and programs being developed to boost tourism.

During the presentation included testimonials and examples of visits by world renowned, as well as the realization of international events in Mexico that are contributing to improving the image and perception of our country and Baja California more tourists to come.

"We suggested to the Ministry of Tourism few months ago to change the strategy on issues related to how to sell, how to project Baja California and is why we were delighted that on one hand at the beginning of this week in Monterrey announced that Medical Tourism and Health will be a priority for the Northern Border and the other the completion of this tour several U.S. cities, which has gone to appear before the editorial boards, organized groups, representatives of tour operators , airlines, organizations and authorities to take all that information was needed and that will fill that void that had been generated, "said the owner of the SECTURE.

On the other hand, the state official said that was highly positive as part of this effort has highlighted the state of Baja California with aspects such as the making of the film "Little Boy" in the studios of Rosarito Beach and various locations; the importance of the Wine Route and the Celebration of Harvest Festival, the next investment renowned golfer Tiger Woods, who received the distinction as the Rancho La Puerta Spa in the world number one, the visit of the actors Dolph Lundgren and Sylvester Stallone, among other things that are helping to improve the perception of Baja California and Mexico.

In the above presentation that took place in Los Angeles, California, had the presence of tourism business in Baja California as was the case with Daniel Torres Ramírez, Executive Member of the Public Trust for Tourism Promotion of Playas de Rosarito, Jean Loup Bitterlin Jeffroy, President of the Association of Hotels and Motels of Ensenada, and Roberto Arjona, Director General of Rancho La Puerta, among others.

Finally the owner of the SECTURE acknowledged the great support they are giving to Baja California Tourism Secretary, Gloria Guevara Manzo, and the State Governor José Guadalupe Osuna Millán, to conduct such tours and activities, since it is very important to maintain consistency and the presence of Baja California, and not lower the intensity of the promotion.
"Which is why within 15 days, the Ministry of Tourism, in coordination with the Trust for Tourism Promotion and Tourism and Convention Committees of the various municipalities, will be holding a presentation of Baja California in Los Angeles supported by the Tourism Board of Mexico, through its office in that city in the state of California, "he said.