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ROSARITO BEACH - The Baby Boomer Market in Mexico

The emerging Baby Boomer market in Mexico will be the focus of a conference Nov. 16 and 17 at the Rosarito Beach Hotel, in Baja California, Mexico, sponsored by the Retirement Communities Association in Mexico (AMAR) and the State of Baja California.

"Our location is unparalleled with any other region in Mexico, and considered the next big retirement and expat destination in the country," said Javier Govi, AMAR president.

The two-day conference will focus on the nature of the Baby Boomer market and how developers and investors can better reach this huge segment. Topics will include pricing, design and services best suited to the market.

It is estimated that perhaps 100,000 retirees and expats live full- or part-time in the area of the Baja California peninsula and Sea of Cortez, with 500,000 to a million in Mexico. The city of Rosarito has an estimated 14,000.

"This is a very important conference and we are pleased to be hosting it," said hotel owner and former Rosarito Beach Mayor Hugo Torres. "With its proximity to the U.S., very affordable standard of living and ideal climate, Baja is perfectly positioned to be the retirement home for many Baby Boomers."

"This conference will help developers here better understand the needs of Baby Boomers, including some who desire assisted living facilities, and prepare to meet them well," Torres added.

Baby Boomers is the term applied to those born in the U.S. between the years of 1946 and 1964, many of whom have reached retirement age or soon will. The total number of people in this category is more than 75 million people.

According to a 2010 article in USA Today, Los Angeles and Orange (CA) counties rank in the top five in the U.S. for the largest number of Baby Boomers.

"Because of the geographic proximity of those counties to Baja and the fact that so many from that area already have retired here and love the area, we expect many Boomers to look very closely at this region in coming years," Torres said.

Seminar speakers include David Truly of IRM Research, Rick Jensen of Northstar Senior Living, and Jeff Stevens of Danielian Associates. Further Information is available at

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